Catered content.

I have been noticing a good deal more content related to Scotland when I do my mindless scrolling for the day on Instagram. All of these folks have taken the time to explore the cities and countryside of this wonderful place and then share it with prospective visitors.

It excites me to see this footage in still images and videos because I know seeing the real thing will put all of this content to shame. I am nevertheless appreciative of the effort and I will undoubtedly do the same when we visit and share it with as broad an audience as possible.

We all have at least some of the same goals and I think one is to get others to see the value in these experiences. To see that travel can be whatever you want it to be, no matter how you roll.

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